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The Word You Never Want to Be Called

Jun 25, 2026
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Aloha e ka poe heluhelu,

Sorry for missing last Wednesday. I was sick in bed all week. Something must be going around.

Once I recovered, I met with a student for some online tutoring. During our session she asked about the word hookano. We use this word for people who think they are superior to others, stuck up, highly conceited, or believe they are God's gift to the earth. Do I need to say it? You do not want to be associated with hookano.

Mary Kawena Pukui, author of The Hawaiian Dictionary, went around the islands interviewing native speakers and asking for their words. She compiled the most comprehensive dictionary to date. She once shared some cultural insight on this word that I think you will find helpful.

Pukui shared an account where a social worker visiting Hawaii was invited to a Hawaiian home for a meal but refused. Word started to circulate: "He is hookano. He is stuck up. He thinks he is too good for us and our food."

Pukui continued, "When anyone is invited to eat, he is expected to take something. Take a token bite or two or a cup of coffee. To flatly refuse Hawaiian hospitality is a genuine insult. Hawaiians believed that anyone who was unable to accept was also unable to give."

Whether Hawaiians or local people in Hawaii know the word hookano or not, they know you do not want to be that word. To this day, when everyone is eating and one person is not, you better believe people are going to talk about it.

Here’s a fun experiment. Next time you are at dinner with a group, take a moment and observe. You just might spot someone being hookano. And if you do not spot them, look in the mirror because it just might be you πŸ˜‚. 

Lawa keia,
Maluhia

 

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No Be Hookiekie
Aloha β€” to have compassion, empathy, or grace Hookiekie β€” lord it over others, disrespectful to seniors, conceit Aloha e ko'u poe heluhelu, Once I became fluent in Hawaiian, my wife and mentors encouraged me to take classes at UH Manoa to further my study of olelo Hawaii. On the first day of class everyone sat in a circle introducing themselves in Hawaiian. One of the girls said she was a scie...
Pomai Is Not Hawaiian?
Aloha, I have put out some heavy newsletters recently so let's lighten the mood a little this week. I want to talk about shortening Hawaiian names. Most people are not aware of this, and if that is you, your mind is about to be blown. It is not uncommon to hear locals shorten the names of family and friends, but where they choose to shorten the name often makes no sense in Hawaiian. To be clear...
Did You Mean Waewae?
Aloha, Last year I was hired to work on a project teaching Hawaiian directly to staff members. After an initial assessment I started them off with pronunciation because at that point they were butchering words like waiwai, pau, and kuleana. Months in, some of their pronunciation began to slip, so I revisited the importance of getting it right. I gave them a real world scenario because if you ar...

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A weekly newsletter for anyone learning Hawaiian language. Each issue covers practical lessons on words, expressions, and sentence structures, alongside cultural insights and real stories from the community. This newsletter aims to help you build language skills influenced by native speakers, one issue at a time.
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